The Behavioral Design Behind Peloton
An interactive ride exploring how an innovative health and fitness start-up achieved 93% 1-year retention


Explore all of the Habit Weekly PRO case studies, from the rituals of IKEAÂ to the onboarding of Lemonade.
Explore all of the Habit Weekly PRO case studies, from the rituals of IKEAÂ to the onboarding of Lemonade.
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An interactive ride exploring how an innovative health and fitness start-up achieved 93% 1-year retention
An interactive case study exploring Behavioral Mappingâ the useful and valuable tool to have during a behavioral diagnosis.
Applying the EAST framework to understand how Lemonade built their world-class onboarding experience.
An interactive case study exploring Behavioral Mappingâ the useful and valuable tool to have during a behavioral diagnosis.
An interactive case study exploring Behavioral Mappingâ the useful and valuable tool to have during a behavioral diagnosis.
An interactive case study on the behavioral design behind Netflix, HBOmax, and Disney+ using the Friction &Â Fuel framework.
An interactive case study on the behavioral design behind Netflix, HBOmax, and Disney+ using the Friction &Â Fuel framework.
How to use the Make it Toolkit to evaluate and design engaging fitness apps that create real-life behaviour changes.
A new take on CX and brand engagement.
Learn the most common process teams around the world use for behavioral design and how to apply the CREATE action framework.
Learn the most common process teams around the world use for behavioral design and how to apply the CREATE action framework.
Exploring how the Indistractable Model can help us manage our environments and take control of our actions.
Exploring how the Indistractable Model can help us manage our environments and take control of our actions.
Applying the COM-B framework in the Behavioral Design process and exploring how to best design for motivation.
Applying the COM-B framework in the Behavioral Design process and exploring how to best design for motivation.