Case Study Library

Explore all of the Habit Weekly PRO case studies, from the rituals of IKEA to the onboarding of Lemonade.

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Full Case Study Library

Designing for Social Norms

An interactive social exploration towards understanding the dos and don'ts of social norm interventions.

Sara Bru Garcia
Sarah Wong

The Behavioral Design Behind Peloton

An interactive ride exploring how an innovative health and fitness start-up achieved 93% 1-year retention

Alex Moog
Paul JĂĽrgens

Behavioral Mapping

An interactive case study exploring Behavioral Mapping– the useful and valuable tool to have during a behavioral diagnosis.

Allison White

The Behavioral Design Behind Lemonade

Applying the EAST framework to understand how Lemonade built their world-class onboarding experience.

Samuel Salzer

The Gamification of Duolingo – Part 1

An interactive case study exploring Gamification and what Duolingo has done wrong in creating an engaging experience.

Alex Moog
Samuel Salzer

The Gamification of Duolingo – Part 2

An interactive case study exploring Gamification and what Duolingo has done wrong in creating an engaging experience.

Alex Moog
Samuel Salzer

The Binge Wars - Part 1

An interactive case study on the behavioral design behind Netflix, HBOmax, and Disney+ using the Friction & Fuel framework.

Samuel Salzer

The Binge Wars - Part 2

An interactive case study on the behavioral design behind Netflix, HBOmax, and Disney+ using the Friction & Fuel framework.

Samuel Salzer

The Make it Toolkit

How to use the Make it Toolkit to evaluate and design engaging fitness apps that create real-life behaviour changes.

Massimo Ingegno
Zac Fitz-Walter

Ritual SciDesign

A new take on CX and brand engagement.

Nick Hobson

A Blueprint for Behavioral Design - Part 1

Learn the most common process teams around the world use for behavioral design and how to apply the CREATE action framework.

Stephen Wendel

A Blueprint for Behavioral Design - Part 2

Learn the most common process teams around the world use for behavioral design and how to apply the CREATE action framework.

Stephen Wendel

A Guide to Becoming
Indistractable - Part 1

Exploring how the Indistractable Model can help us manage our environments and take control of our actions.

Nir Eyal

A Guide to Becoming
Indistractable - Part 2

Exploring how the Indistractable Model can help us manage our environments and take control of our actions.

Nir Eyal

Engaged: Designing for Behavior Change - Part 1

Applying the COM-B framework in the Behavioral Design process and exploring how to best design for motivation.

Amy Bucher

Engaged: Designing for Behavior Change - Part 2

Applying the COM-B framework in the Behavioral Design process and exploring how to best design for motivation.

Amy Bucher