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Welcome to your exclusive member area where you can explore the latest PRO content and community updates.

⬇️  Read the latest PRO Update

Case Studies
Explore 16 more
Behavioral Mapping
Allison White
Designing for Social Norms
Sara Bru Garcia
The Behavioral Design Behind Lemonade
Samuel Salzer
The Behavioral Design Behind Peloton
Alex Moog
Video Library
Explore 23 more
Behavioural Drivers Model
Vincent Petit
Behavioral Science x Service Design
Nikola Spadina
More Influence Than You Think
Vanessa Bohns
Understanding Noise & Bias
Sibony & Sunstein
Hand-Picked Resources
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🗄  Databases
🚀  Case Studies
📹  Video Content
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Book of the Year (so far)

Behavioral Science in the Wild – "Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field."
Learn more and order the book here
See Full Book List

Join the Behavior Slack

Join top private community for behavioral design – Connect with people who change behavior. Curated discussions with behavioral science experts and practitioners in health, finance, policy, business, and more.
Not yet registered? Click here to confirm email and password.
Access Behavior Slack

Behavior Change Models & Frameworks

Our growing guide to understanding and making sense of leading behavior change models and frameworks. Finding the right model can be confusing to navigate, even for experienced practitioners. This guide is designed to make it easier.
Learn about models and frameworks like COM-B, Self Determination Theory, Fogg Behavior Model and the Behavioural Drivers Model.
Compare the strengths and weaknesses of models and frameworks.
Explore extra resources for each framework, including PRO case studies, PRO Insider Call recordings, and references.
Explore All Models & Frameworks

PRO Bonus: Mentor call w/ Samuel Salzer

Unsure about how to start your behavioral design journey or how to take the next step? For a limited time, PRO members have access to 1:1 mentor call with leading behavioral strategist and Habit Weekly founder Samuel Salzer.
‍
Any behavioral related topics are on the table, including:
Career guidance
Job search
Re-education and upskilling
What models and frameworks to use and when
Setting up internal be-sci team
Getting buy-in from internal / external stakeholders
How to make the most of HW Pro
Book Mentor Call