Scott Young is Senior Vice President of the BVA Nudge Unit, a consultancy focused on helping organisations to learn, apply and instil Behavioral Science. He joined BVA after 20 years leading PRS (Perception Research Services) and later PRS IN VIVO, a global shopper insights agency. Scott is the author of three books – including the recently released Applying & Infusing Behavioral Science: A Guide for BeSci Champions – and a Senior Visiting Fellow at The London School of Economics (LSE). He is passionate about finding “win-win-win” opportunities (that benefit companies, consumers and society) – and in applying Behavioral Science to help people make better decisions and adopt healthier, more sustainable habits. Scott and his family live in New York, where he can often be found walking Bru, his huge Bernese Mountain dog.