Hi Pro Member👋

Welcome to the PRO member area where you can explore the latest content and community updates.

Case studies

Explore all of the PRO case studies, from the rituals of IKEA to the onboarding of Lemonade.

Case Studies

Database 1.0

Extensive database of behavioral design related content, including articles, podcasts, books + more.

Explore Database

Event Recordings

Explore and re-watch recording from past PRO events, including Insider Calls, and Author Q&A.

Event Recordings


Join the conversations in the Behavior Slack and get the latest updates from the HW Pro channel.



Exclusive deals and offers on behavioral design courses and content.


Book Club

Put on your reading glasses and join in reading the best and latest Behavior Change books.

Book Library